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Generation Like


Generation Like

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Item Number:
PBS FRL63207
Price:
$24.99
Format:
DVD
Length:
60 min.
Copyright:
2014
Closed Caption:
n/a
Producer:
PBS
Grade Level:
Adult
ISBN:
9781608830879
UPC:
841887020893
Summary:
FRONTLINE: Generation Like

From the producer behind FRONTLINE's The Merchants of Cool, examine the evolving, complicated relationship between teens and the companies that target them.

Thanks to social media, today's teens are able to directly interact with their culture--artists, celebrities, movies, brands, and even one another--in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media--and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them.




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School Media Associates

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A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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