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Why Ads Work: The Power Of Self-Deception


Why Ads Work: The Power Of Self-Deception

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Item Number:
LS LS-1199-96-DVD
Price:
$99.00
Format:
DVD
Length:
21 min.
Copyright:
1996
Closed Caption:
No
Producer:
Learning Seed
ISBN:
1557409250
Summary:
This video argues that the most important words in advertising are the ones you don't see or hear. Ads are carefully crafted to allow viewers to deceive themselves. For example, a furniture ad claims, "This sofa is a $899 value, but you can but it this week for only $599." Does the ad offer a $300 saving or not?




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A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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