School Media Associates
Free Shipping at School Media Associates
Login: New User
Call School Media Associates Order School Media
Sign-up for Special Offers
View Cart Contact SMA for School Media
Advanced Search
 

Playing Unfair: The Media Image of the Female Athlete (College)



school media add cart
Item Number:
MEF 208-D
Price:
$250.00
Format:
DVD
Length:
30 min.
Copyright:
2002
Closed Caption:
n/a
Producer:
Media Education Foundation
Grade Level:
College
ISBN:
1893521710
Summary:
It has been 30 years since Title IX legislation granted women equal playing time, but the male-dominated world of sports journalism has yet to catch up with the law. Coverage of women's sport lags far behind men's, and focuses on female athletes' femininity and sexuality over their achievements on the court and field. While female athleticism challenges gender norms, women athletes continue to be depicted in traditional roles that reaffirm their femininity--as wives and mothers or sex objects. By comparison, male athletes are framed according to heroic masculine ideals that honor courage, strength, and endurance.

Playing Unfair is the first video to critically examine the post-Title IX media landscape in terms of the representation of female athletes.

Sports media scholars Mary Jo Kane (University of Minnesota), Pat Griffin (University of Massachusetts), and Michael Messner (University of Southern California) look at the persistence of heterosexism and homophobia in perpetuating gender stereotypes. They argue for new media images which fairly and accurately depict the strength and competence of female athletes. Using numerous media examples, Playing Unfair is sure to stimulate debate among women and men, athletes and non-athletes about the meaning of these images in world transformed by the presence of women in sport.




Also from Media Education Foundation
Mickey Mouse Monopoly: Disney, Childhood and Corporate Power  (College)
Mickey Mouse Monopoly: Disney, Childhood and Corporate Power (College)
Mickey Mouse Monopoly: Disney, Childhood and Corporate Power  (High School)
Mickey Mouse Monopoly: Disney, Childhood and Corporate Power (High School)
Toxic Sludge Is Good for You: The Public Relations Industry Unspun  (College)
Toxic Sludge Is Good for You: The Public Relations Industry Unspun (College)
Beyond Good and Evil: Children, Media and Violent Times  (College)
Beyond Good and Evil: Children, Media and Violent Times (College)


School Media Associates

Producers:

A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

Click here for more Producers...