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Persuaders, The


Persuaders, The

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Item Number:
PBS FRL62303
Price:
$29.99
Format:
DVD
Length:
90 min.
Copyright:
2003
Closed Caption:
n/a
Producer:
PBS
ISBN:
0793646855
UPC:
841887005159
Summary:
Frontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.




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