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Cereal: History in a Bowl


Cereal: History in a Bowl

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Item Number:
AAE-73981
Price:
$24.95
Format:
DVD
Length:
50 min.
Copyright:
n/a
Closed Caption:
n/a
Producer:
A & E Entertainment
Summary:
Move over pancakes, step aside bacon! Cereal is arguably the true breakfast king, a $9-billion industry with an indisputable place in pop-culture history. Full of surprise, nostalgia, and fascinating facts, our special celebrates the colorful--and crunchy--saga of a distinctly American breakfast. Beginning 10,000 years before Cocoa Puffs, we cover the early history of cultivating wheat, oats, and other wild grasses, and follow the evolution of this food staple through to today. We see how a Presbyterian minister-turned-health-food-fanatic--Sylvester Graham, of "Graham cracker" fame--turned his countrymen from fried pork breakfasts to grain- and bran-heavy diets in 1824. We reveal the rivalries, tricks, and accidents that turned cereal into a breakfast sensation. And we examine the amazing feats of marketing used to promote the product--from creating iconic characters for packaging, to ingenious prizes that drove consumers to the shelves in droves.




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School Media Associates

Producers:

A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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