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Drive For The American Dream

Drive For The American Dream

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Item Number:
50 min.
Closed Caption:
A & E Entertainment
Long ago, American advertisers realized they couldn't just sell a product. And in the long history of automobile advertising, consumers have been urged to buy everything from youth and freedom to sex appeal and prestige! DRIVE FOR THE AMERICAN DREAM is a unique portrait of America through the lens of advertising. From the Edsel to the Corvette, examine the role that Madison Avenue has played in the great successes and embarrassing failures of the American auto industry. See how some great cars have been left in the cold by poor promotion, while inferior ones found success through the canny marketing strategies. Take a nostalgic journey with a parade of the most unusual, innovative and effective commercials ever made - plus a few stinkers - while auto and advertising executives sound off on the delicate concoction that separates a bestseller from a lemon.

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