School Media Associates
Free Shipping at School Media Associates
Login: New User
Call School Media Associates Order School Media
Sign-up for Special Offers
View Cart Contact SMA for School Media
Advanced Search
 

Drive For The American Dream


Drive For The American Dream

school media add cart
Item Number:
AAE-73395
Price:
$24.95
Format:
DVD
Length:
50 min.
Copyright:
n/a
Closed Caption:
No
Producer:
A & E Entertainment
Summary:
Long ago, American advertisers realized they couldn't just sell a product. And in the long history of automobile advertising, consumers have been urged to buy everything from youth and freedom to sex appeal and prestige! DRIVE FOR THE AMERICAN DREAM is a unique portrait of America through the lens of advertising. From the Edsel to the Corvette, examine the role that Madison Avenue has played in the great successes and embarrassing failures of the American auto industry. See how some great cars have been left in the cold by poor promotion, while inferior ones found success through the canny marketing strategies. Take a nostalgic journey with a parade of the most unusual, innovative and effective commercials ever made - plus a few stinkers - while auto and advertising executives sound off on the delicate concoction that separates a bestseller from a lemon.




Also from A & E Entertainment
How The Earth Was Made Season Two  (Blu-Ray)
How The Earth Was Made Season Two (Blu-Ray)
In The Footsteps of Jesus
In The Footsteps of Jesus
Scott Peterson Trial, The
Scott Peterson Trial, The
Lucrezia Borgia: Pretty Poison
Lucrezia Borgia: Pretty Poison


School Media Associates

Producers:

A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

Click here for more Producers...