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Targeted! How Tobacco and Alchl Comps Try to Get You Hooked



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Item Number:
HRM 583DV
Price:
$139.95
Format:
DVD
Length:
24 min.
Copyright:
2004
Closed Caption:
Yes
Producer:
Human Relations Media
Grade Level:
7 - College
Summary:
The tobacco and alcohol industries are famous for their attempts to target teenagers, most of whom are too young to legally purchase their addictive products. By targeting young audiences, these industries hope to recruit a new generation of faithful customers, despite the potential harm that their products may cause. This video explores the phenomenon of targeting young consumers, and will surely be an eye-opener for students who may prefer to think that they're not being manipulated by ads and media images. Whether they're selling cigarettes or alco-pops, these industries are intent on convincing vulnerable teen consumers to risk their health and future by experimenting with these addictive and potentially deadly products. Targeted! unveils some of the most common "tricks of the trade" that tobacco and alcohol companies use to market their products. Follow-up activities in the Teacher's Resource Book will lead students into a further exploration of the tricky realm of alcohol and tobacco marketing strategies.




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A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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