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Marketing Your School Foodservice Program



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Item Number:
LZE 3465
Price:
$99.95
Format:
DVD
Length:
20 min.
Copyright:
2007
Closed Caption:
n/a
Producer:
Learning ZoneXpress
ISBN:
1571755942
Summary:
Join Fame Golden Foodservice Director of the Year Jean Ronnei and foodservice branding guru Tom Whitney for a step-by-step guide to marketing and branding your school foodservice program. They'll walk you through the basics of establishing a values-driven, core-focused system for achieving bottom-line marketing results. Improve the perception students and staff have of your operation, raise your participation rates and motivate employees with these field-tested marketing techniques anyone can do.

Includes:
-20-minute video loaded with real-life marketing tips and examples
-Step-by-step printed guide to developing your core brand and a marketing plan
-Sample focus-group guides you can use with students and parents
-Sample core values and brand strategies from leading programs
-List of best practices sure to increase your participation




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Clearvue
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Educational Video Network
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Kultur International
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