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Cracking the Advertising Code



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Item Number:
LZE 3405
Price:
$49.95
Format:
DVD
Length:
20 min.
Copyright:
2006
Closed Caption:
Yes
Producer:
Learning ZoneXpress
Grade Level:
7 - Adult
ISBN:
1571752404
Summary:
If you think "bait and switch" is a fishing tip, you have a lot to learn about advertising!

Viewers will learn how to make good buying decisions by spotting advertising ploys including:
* Celebrity endorsement
* Customer testimony
* Emotional appeal
* Unproven claims
* Urgency and more




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School Media Associates

Producers:

A&E Video
Ambrose Video
Clearvue
Crystal Productions
Discovery School
Disney Educational
Educational Video Network
Films Media Group
GPN Educational Media
Hawkhill Associates
Human Relations Media
Intelecom
Kultur International
Language Tree
Learning Seed
Learning ZoneXpress
Monterey Media
National Geographic
Nest Family
New Dimensions Media
PBS Video
Schlessinger Media
Standard Deviants
TMW Media Group
Teachers Video Company
WGBH Boston

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